It’s Simple: How to Generate an Innovative Business Idea

A Light in the Dark

“Write down the simple day-to-day frustrations you experience. You can then go through those frustrations and see if any of them can be solved—perhaps by your business. At the end of the week, you’ll have dozens,” Neil Blumenthal says. “At the end of the month, you’ll have scores.”

Neil Blumenthal is the founder of highly successful online glasses retailer Warby Parker.

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