Subaru’s Totally Insane New Television Ad May Haunt You

“Obviously, the writer knows nothing about those weird giants gradually became phenomenon in Japan over the past 5 years starting from paperback cartoon to animation, and now movie is being made. So ridiculous to read someone without any grasp of local background and write such skin deep article, and earn money.


The writer says ‘ Totally Insane New Television Ad ‘ If a vicious velociraptor appears on some tie-up TV ad, and some foreigner who knows nothing about Jurassic Park thinks that ‘totally insane As’, will that be that considered professional critic. It will be fine, some American citizen happens to watch this ad on TV while travelling Japan and gets surprised.


But, this writer is a professional writer. If he wants to call someone totally insane, he just should do more study rather than just referring a blog by someone called Kotak. It’s a shame of this writer showing lack of professionalism. Nothing more, nothing less. ”


-The anonymous user ogrequeen makes a striking point on this story. Being an anime and manga fan, I totally agree.

Business & Money

Japanese television ads have a richhistory of, um, creativity. The latest spot from Japanese automaker Subaru for its Forester SUV is sure to rank among the strangest. The spot, which premiered on Japanese television at the end of January, shows a Forester making easy work of a wet mountain road. The ad’s first ten seconds or so play out as you might expect, exterior shots, interior shots, that sort of thing. Then, things get weird as a series of giant grotesques attempt to crush the vehicle and the soundtrack goes all Carmina Burana. According to gaming blog Kotaku, the figures are titans from the popular Japanese anime Attack on Titan. Confidence in motion, indeed.


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Organizing a complex story

The Buttry Diary

A complex story should not be challenge to the reader or viewer, however challenging it is for the writer. Careful work in organization of your reporting, digital production and writing will help readers make sense of stories that deal with cumbersome economic or technical issues, or with soap-opera tales that present multiple characters and confusing turns. These techniques will help keep the complex story clear.

Use digital storytelling tools

Reporters with long print experience tend to think they need to squeeze everything into the text story that they love to write. Digital First journalists need to think about the best tools for telling each part of the story.

The bigger the story, the more different digital storytelling tools you should consider. But an important part of organizing the story is to avoid overwhelming the reader or viewer with every fact and every tool you might use. Choose the most important…

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Melissa Harris-Perry and the difference between pundits and journalists

Political circles are still buzzing over the December incident on the Melissa Harris-Perry show where the MSNBC host and comedians joked about Mitt Romney’s family photo that included his adopted African-American grandson Kieran James.

It wasn’t long before the Tulane political science professor apologized for the remarks and it’s already noted that Mitt Romney accepted MHP’s apology.

Commentators and media alike nonetheless are feasting on the recent incident as if MHP insulted the integrity of the Romney family (or Kanye West’s family) long after the fact. Even the ever-popular conservative commentator Glenn Beck voices confusion for why MHP felt the need to apologize:

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#Breaking Black: Why Colorado’s weed laws may backfire for black Americans

“When they tell you this is about lessening the strain of law enforcement, don’t believe them. It’s about advancing—even if unintentionally– institutionalized profiling. It’s a license to descend upon every street corner and alleyway in search of illegal weed peddlers. Aside from tourism and real estate, the prison industrial complex is among the biggest employers in Colorado. That will not change. Those metal prison beds, run by private for-profit companies, must still be sold. And we know who will not be sleeping in them.”