Unbeknownst to most American news consumers, an online journalism startup in Holland known as De Correspondent launched a fund raising campaign on national television and made over $1.7 million in over a week.
The two masterminds behind this startup aren’t news rookies either. Rob Wijnberg is the former editor-in-chief of one of the country’s leading national daily newspapers. His partner Ernst-Jan Pfauth is the former editor of the NRC Handelsblad website, the very same newspaper Wijnberg oversaw.
In fact, the company plans to provide ad-free content to it’s 24,000 subscribers. For the annual price of an estimated $81.50, according to Omar Reiss who commented on the Gigaom.com story.
“Each writer,who focuses on a specific area of coverage or theme rather than a “beat,” will have what De Correspondent calls their own “garden” or area where they can interact with readers.The goal of this, Pfauth says, is to “establish a lasting and meaningful relationship with our readers” and make use of their expertise as much as possible when reporting stories.”
Journalism: A Work In Progress
The report suggests results like these reveal a news industry more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands. And the public is certainly taking notice.
- This online journalism startup raised $1.7M in crowdfunding and you’ve never heard of it (gigaom.com)
- Entrepreneurial journalism: Great example of a successful start up from Neimann Lab (bruneljournalism.wordpress.com)